CHRYSLER C300: THE PERFORMER
A 4 Chapters Branded Documentary
Agency: Publicis ME/Dubai
Production Company: abstr^ct:groove
Director: Frankie Caradonna
Editor: Frankie Caradonna
Written by Executive Creative Director Alessandro Brunori this successful integrated advertising campaign features Saudi DJ & Rapper Quasi dueling musically with the new Chrysler 300C.
‘The Performer’ campaign won one Gold (Media), one Bronze (Interactive), and various shortlists at the Dubai Lynx 2015 awards.
In "The Perfomer" the Saudi Arabian Hip Hop celebrity Qusai duels musically with the new Chrysler 300C. What makes this performance incredibly special is that the soundtrack has been composed in its entirety with sounds recorded from the actual car, turning the Chrysler 300C into a real polyphonic musical instrument.
So groundbreaking was this process, that it became of utmost importance to document it and tell the story of the events leading up to the main commercial. Four short documentaries directed by London based director/editor Frankie Caradonna have spawned from it and they became the teasers broadcasted on TV before the reveal of the main performance, a fantastic TVC directed by Luigi Pane.
LITTLE BLACK BOOK
THE INSPIRATION ROOM
ADS OF THE WORLD
LITTLE BLACK BOOK 2